Bluff Point Associates is a private equity firm based in Westport, Connecticut. Bluff Point actively invests in information services companies supporting the banking, trust, securities, retirement and wealth management sectors of the financial services industry, as well as the healthcare information services sector.

Bluff Point was the major investor in Matrix Financial Solutions, which was sold in January of 2011. Bluff Point and its affiliates hold direct investments in Aplifi (formerly Blue Frog Solutions), ASI (Administrative Systems), Connexin Software, Innovest Systems and Wealth Management Systems.